About us

Kustom Built Physique was created out of my deep passion for the gym, a sanctuary for many of us. Frustrated by the cheap, mass-produced gym apparel that failed to represent the hard work and dedication we put in, I wanted something better.

 

At the same time, I noticed that world-class gym athletes, thriving in an industry worth £2 billion annually, often go unsupported. That’s where Kustom Built Physique comes in.

​

 

Our mission is to change the game by supporting gym athletes and independent gyms through sponsorships, competitions, athlete partnerships, and affiliate sales. With your support, we can make a real difference.

​

​

Join us in building something that truly represents the strength, dedication, and community we all share.

​

 

Not only can you support us by buying our high-performance gear, but we’d love to see you share your journey. Follow us on social media, tag us in your posts, and wear our gear with pride. We’ll share your progress on our athlete page and keep growing this community together.